A firm is reviewed by the people it acted against. The other side was never your client, and privilege means you cannot answer them in public. Platform policy can.
It is a case worth taking on: the opposing party was never a client, and platform policy requires a customer experience. Erase Trax never needs any matter detail, so privilege and confidentiality are not breached. A former client unhappy with the outcome generally stays. The platform decides; the audit is free and only verified removals are invoiced.
The losing party reviews the firm as though it had acted for them.
Being on the receiving end of your client’s case is not a customer experience, and platform policy requires one.
And then the review“These people lied in court and ruined my family.”
No file, no matter detail, no argument about the merits: the moderator is not a court.
Lost my case and they still sent the full bill.
Thank you for taking the time to write. We would welcome the chance to discuss your concerns privately; please call our office.
A former client whose case did not go their way writes a genuine, angry review.
It stays, and we say so at the audit. The platform does not judge the outcome; a short, neutral reply is the route.
Often the damage is a page (a complaints site, a forum thread, a post headed with a partner’s name) on the first page for that name. That is separate work, and the audit says which problem you have.
Examples and names are illustrative. The platform makes every final decision.
Every review on the firm’s and the individual lawyers’ profiles read against platform policy. For each, one question to you that discloses nothing: client, opposing party, or neither. Verdict in writing, including what stays.
Every policy-violating review is handled for you. You confirm who the reviewer was; no matter detail is ever asked for.
You see where each one stands. The platform makes the final decision.
Only for removals verified on your live profile.
It is a case worth taking on. They were never a client, and platform policy requires a customer experience. The platform decides. Where the review describes direct dealings with the firm (a letter they received, a call to your office), some platforms treat that as an interaction and keep it, and we say so at the audit rather than after you have waited.
Yes, and that is the only way we work. Nothing from a matter is ever shared. All we need is your confirmation that the reviewer was not a client; never who your client was, what the case was, or how it ended. If a review could only be challenged by disclosing any of that, we do not take it on.
Yes, briefly. A short, neutral reply that confirms nothing (not whether the person was a client, not what the matter was) and offers a private route is the usual approach. Saying “this person was never a client” can itself reveal who was. Your professional conduct obligations on public statements apply and you know them better than we do.
Generally not. They were a client, and an honest account of being unhappy with the outcome is allowed even where it is unfair. What can still be challenged is anything in it that violates policy on its own: abuse of a named lawyer, a threat, personal details. Beyond that the answer is a neutral reply and the reviews of clients who were satisfied and said nothing.
That is rarely a removal. Sites of that kind seldom take pages down on request, and treating them as reviews goes nowhere. The route is ranking pages the firm owns above it for that name, which is slower, separate work. The audit tells you which problem you have; a firm often has both.
Both, as separate services. Law firm reputation management also covers what comes up when a client searches a partner’s name, and replies that stay within privilege. Removal is billed only once verified; monitoring and search work are weekly, with no fixed term.
Free audit, a written verdict, nothing to pay upfront.
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