Across the UK, from one shop to fifty

Google review removal services in the UK

If you have ever wanted to delete Google reviews that simply are not fair, you are in the right place. Erase Trax goes after the reviews that violate Google’s policies, for businesses up and down the country, and you do not pay a penny until one is gone.

Get your free auditCall +44 7916 690288
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The audit
Free, in writing
Upfront fee
None
You pay for
Reviews that come down
Phone
UK line
In short

Can you delete Google reviews in the UK?

The ones that violate Google’s policies, yes: a review from someone who was never a customer, spam, a plug for a rival, abuse, or a post about another business. A real customer’s honest review stays, from Cornwall to Caithness. The audit is free, and you are invoiced only for reviews verified gone. Google makes every final decision.

What we sort for you

What Erase Trax sorts for a UK business

British customers read two places before almost anything else: your Google listing and your Trustpilot page. We look at both, and take on what violates policy.

  • A proper look first

    Every review on your listing read through, with the policy-violating reviews marked. No waffle, just a clear list of what can be shifted and what cannot.

  • Trustpilot as well as Google

    Online shops, lenders and service firms are judged on Trustpilot as much as on Google. Reviews that violate Trustpilot’s guidelines are taken on there too.

  • No shortcuts, ever

    Each case is judged on the platform’s own policies. Nothing that could put your listing or your Trustpilot profile at risk.

  • Never left in the dark

    You can see where every case stands whenever you like, without chasing anyone for an update.

The law and the platforms

What UK law does about fake reviews, and what it does not

The law has moved on, but it acts on businesses, not on the review sitting on your listing today. That part still has to be taken to the platform.

  • Fake reviews are now banned outright

    Since 6 April 2025 the Digital Markets, Competition and Consumers Act 2024 lists submitting or commissioning fake reviews, and publishing reviews in a misleading way, as banned practices.

  • The CMA enforces it

    The Competition and Markets Authority can act against the businesses and sites involved. It does not remove a single review from your profile for you.

  • Defamation is a separate route

    England and Wales, Scotland and Northern Ireland each have their own defamation law, and a company must clear a high bar. That is a solicitor’s question, not ours.

  • Asking us costs nothing

    The audit is free, and you are invoiced only for reviews verified gone from your live listing.

Across the UK

Google review removal, city by city

Google’s policies are the same from Cornwall to Caithness. What changes is who your customers are, and these pages say it for three cities.

  • London

    Most people who see your profile have never met you, so your rating speaks for you.

  • Manchester

    Students each September, graduates who stay, newcomers who decide in seconds.

  • Birmingham

    Customers across the West Midlands deciding whether you are worth the drive.

Straight answer

The honest ones stay. The rest, we go after.

If a real customer had a poor experience and said so, that review is staying put, and we will say so at the audit. A good many reviews violate Google’s policies, and those we can take on.

Can come down5

  • Never a customer. A review from someone with no booking, job or sale on your books, often from a brand-new account.
  • A plug for the place down the road. “Stay at the hotel by the station instead” is advertising for a rival, which Google prohibits.
  • Copy and paste. The same words on four B&Bs or five garages is spam.
  • Meant for someone else. A complaint about a business with a similar name, or about something that never happened at yours.
  • Abuse and private details. Threats, slurs, or a member of staff’s personal information posted without asking.

Stays up1

  • A real customer’s honest review. It stays. We can help you write a reply that reads well to the next customer.
Who we sort out

Got a Google listing? Then this matters to you.

Every trade has its busy weeks, and that is when a fake review hides best among the fair ones.

  • Pubs, cafés and restaurants

    The Christmas party season and bank holiday weekends bring the most reviews, and the most cover for one from someone who never came in.

  • Hotels, B&Bs and holiday lets

    From the Lakes to the Cornish coast, summer bookings are made on recent reviews by guests who have never seen the place.

  • Garages and MOT centres

    A one-star from someone who never brought a car in costs the next driver whose MOT is due.

  • Trades and home services

    Builders, plumbers and electricians are compared on Google and Checkatrade, where one bogus review can quiet the phone.

  • Estate and letting agents

    A tenant’s deposit complaint or a rival agency’s review sits beside every property you put on the market.

  • Solicitors and accountants

    Clients look you up before they ring. A review from the other side of a matter is not a client’s review.

  • Dentists and private clinics

    You cannot discuss a patient in public, so a false clinical claim sits unanswered unless it comes down.

  • Shops and online brands

    Shoppers check Google and Trustpilot before checkout. Competitor mischief has no business sitting beside real feedback.

Working with us

Four steps, start to finish

There is a UK phone line, answered by the same team that does the work, and our hours cover the UK working afternoon and evening.

  1. Send your listing

    Your Google link, and your Trustpilot page if you have one, by the form, email, WhatsApp or the UK line. No logins needed.

  2. The audit comes back

    In writing within 24 hours: every review marked as a breach or as fair, with the reason for each.

  3. The platform decides

    The reviews you approve are taken on. Each gets its answer, a first no is not the end, and you see where each stands.

  4. Removed. Now you pay.

    Only for reviews verified gone from your live listing. If one stays up, you owe nothing for it.

Life after the tidy-up

What changes for you

What a fair Google profile does for the business.

Two regulars pick fresh greens from the crates in a well-stocked corner deli

  1. Your stars climb

    As the unfair reviews fall away, your rating finally matches the business you actually run.

  2. The phone rings more

    Better stars mean more clicks, more calls, more people through the door.

  3. You show up higher

    A healthier listing nudges your local ranking up, so more people find you in the first place.

  4. You can finally breathe

    With monitoring ticking away in the background, the next bad review will not catch you out.

Why businesses pick us

Why choose Erase Trax for Google review removal in the UK

Six reasons UK businesses trust us with their Google listing.

Two specialists sit side by side going through the pages of a case

We’ve done heaps of these

Those numbers are not a fluke.

Years of experience
10+
Clients served
900+
Success rate
94%
Reviews managed
49K+

  • Reviews are our core work

    We are not a do-it-all agency dabbling in removal on the side. Reviews are the heart of the job, and we are good at it.

  • Everything is above board

    Only reviews that breach Google’s own rules are taken on. We would never risk your listing on a shortcut.

  • You do not win, you do not pay

    If a review stays up, you owe us nothing for it. The risk is ours, not yours.

  • No mystery

    You get a written verdict on every review, including the ones that stay up. We would rather you saw the work than just took our word for it.

  • Quick, and built to win

    Your audit is back within 24 hours. Once you agree it, work starts, and you hear as each review comes down.

  • More on why clients choose us
Questions

What owners in the UK ask us

More answers on the FAQs page, or ask us directly.

Can you delete Google reviews?

The ones that violate Google’s policies, yes: fakes, spam, plugs for a rival, abuse. A real customer’s honest review stays, though we can help you reply to it.

Do you work in Scotland, Wales and Northern Ireland?

Yes, across the whole UK. Google’s and Trustpilot’s policies are the same in all four nations, even though each has its own courts and its own defamation law.

Can you remove Trustpilot reviews as well?

Where a review violates Trustpilot’s own guidelines, such as a fake experience, a conflict of interest or abuse, yes, on the same terms as Google. An honest review stays on both.

Is this “no win, no fee”?

For removal the pricing works that way, but we do not use the phrase, because it belongs to solicitors and we are not one. The audit is free and the invoice lists verified removals only.

What if a review cannot be removed?

Then you do not pay for it. You are invoiced only for removals verified on your live listing.

Will the reviewer know it was me?

No. The request goes through Google, and Google does not tell people who reported their review.