Be found on Google, on the map and in the AI answer

Nobody scrolls to page two, and more customers now ask an assistant instead of searching at all. Ranking on Google and the map, and being one of the few names ChatGPT, Gemini or Perplexity gives back, rest on the same steady work on your site, profile and listings — never a trick that gets you penalized.

Get your free auditCall +1 (585) 326-3166
A short silent story. A man searches on his phone: "Customers search nearby." A woman in a car picks from her phone: "They pick from the top names." A customer walks into a flower shop: "We help put your name there." The owner greets him at the counter: "More calls. More visits."
The audit
Free
Baseline
Rankings and AI answers, recorded
Terms
Weekly, no fixed term
Reporting
Weekly numbers, a monthly review
In short

How does SEO and AI search optimization get a business found?

By matching pages to what people nearby search and ask, fixing the technical faults that hold rankings back, finishing your Google Business Profile and making your business facts agree everywhere assistants read them. Erase Trax records rankings and AI answers first, then reports both in weekly numbers, with a fuller review each month. Nobody can guarantee page one or a mention in ChatGPT.

A woman at a café table on a busy shopping street looks at her phone, scrolling, with a cup of coffee beside her.
Two streets awayShe is choosing who to call, and she will pick from the first few names she sees.
Who this is for

Someone nearby is looking for you right now

They type the service and “near me”, or ask an assistant for the best one in town, then call one of the first few names they see or hear. Being one of those names takes a profile, a site and listings that all agree with each other.

  • Rivals with fewer reviews show up above you
  • AI assistants name your competitors, not you
  • Your hours or phone number differ between listings
  • You pay for every click because you do not rank
What you get

Four pieces of work, in the order they pay off

  1. Start from what people actually type and ask

    Before anything is written we look at the searches that bring your kind of business work in your area, and put the questions your customers ask to ChatGPT, Gemini, Perplexity and Google’s AI Overviews, several times each. Who ranks and who is named today is the baseline everything after is measured against.

  2. The technical work under the site

    Slow pages, broken links, pages Google cannot read, three pages competing for one search, no structured data saying what the business is. None of it is visible and all of it holds rankings and AI answers back, so it gets fixed first.

  3. A finished Google Business Profile, and facts that agree

    For a local search the map result often matters more than the website: categories, services, your own photos, answered questions, current posts, replied reviews. The same name, address, hours and phone on every directory matter twice, because an assistant that finds two addresses is less likely to name you.

  4. Pages that answer the actual question

    Search and assistants both favor pages that answer a question well: what a repair costs, how long it takes, when it is not worth doing. We write those pages for a person and mark them up for a machine, and earn links from sites that make sense. Bought links get sites penalized, and we do not touch them.

Examples are illustrative, drawn from the work this page describes.

Straight answer

What is realistic, and what is not

Google decides the ranking and each assistant decides its answer. What we decide is where the effort goes, and that starts with an honest read of what the effort can reach.

Earned with steady work

Realistic

  • Ranking for your service in the towns you actually serve
  • Appearing in the map results for nearby searches
  • Business facts that agree across your site, profile and directories
  • Pages that answer the questions customers ask before they call
  • A rising share of AI answers that name you, measured weekly
  • Movement over months that holds after the work slows

Promised by others

Not realistic

  • A guaranteed first position for any search
  • A guaranteed mention in any assistant, from anyone
  • Paying for placement in an AI answer — nothing of the kind is for sale
  • Guaranteed movement in the first two weeks
  • Anything that needs a fake address, a bought link or hidden text
Working with us

What happens after you get in touch

  1. Free audit

    Your site, your profile, the searches that matter and the AI answers for your trade and town, with who ranks and who is named now. In writing.

    Where you stand today

    Map: 6thNot named by AI

  2. An agreed plan

    The searches and questions worth going after, in order of what brings work in. Weekly terms, no fixed term.

    The plan, in order

    • ac repair near meFirst
    • emergency ac repairNext

  3. Work you can see

    Fixes, pages, consistent listings and a finished Google Business Profile, in the order the plan sets. Nothing that risks a penalty.

    Done this month

    Site fixesProfileListings

  4. A report in numbers

    Every week: rankings for the agreed searches, the visits, calls and forms from search, and the share of AI answers that name you. Each month, a fuller review of what moved.

    This week

    • Calls from search18 → 31
    • Named in AI answers2 of 5

The examples in the cards are illustrative.

Results

What you get

Steady work on Google, the map and AI answers, and what it brings in.

A bakery owner takes a phone order while boxing up cakes

  1. Higher rankings

    Show up higher on Google and the map when nearby customers search for what you do.

  2. More calls from search

    More of those searchers call, book or walk in, without you paying for every click.

  3. Visibility in AI search

    A better chance of being named when people ask ChatGPT, Gemini or Google’s AI for a business like yours.

  4. Growth that lasts

    Rankings built steadily keep working for you long after a paid ad would stop.

Why us

Why choose us

Four reasons businesses trust us with how they are found.

A small team works through printed charts and notes around a meeting table

Proven success

Every result reported in plain numbers.

Years of experience
10+
Clients served
900+

  • Experienced team

    Our specialists have years of experience with Google search, the map and AI answers.

  • Safe & ethical methods

    Only work Google’s own guidelines allow. No black-hat tactics, ever.

  • A fast start

    Your free audit comes back in writing, and work starts as soon as you agree it.

  • More on why clients choose us
Often paired with

Where this service usually leads next

All four services
Before you call

The questions we get asked

More answers on the FAQs page, or ask us directly.

  1. How long until it works?

    Longer than ads, shorter than most people fear. Technical fixes and a completed profile can move a local map result within weeks. Ranking a page for a competitive search takes months, and AI answers change when each model next reads the sources it leans on. The audit gives a range for your searches and says which end you are likely at.

  2. Can you guarantee page one, or a ChatGPT recommendation?

    No, and you should walk away from anyone who does. Google ranks pages and assistants pick names without taking instructions from us or anyone else; there is no submission form and no paid placement. We commit to the work and the reporting, and if a competitor holds a search or an answer, we say so and go after what you can win.

  3. What are AEO and GEO?

    Answer engine optimization and generative engine optimization: making your business easy for ChatGPT, Gemini, Perplexity, Google’s AI Overviews and voice assistants to find, understand and name. Most of the work overlaps with SEO. The difference is the measure: SEO tracks a ranking for a search, AEO tracks whether you are named in the answer.

  4. The AI answers change every time I ask. How can you measure anything?

    They do, which is why we ask each question several times and record the share of answers that name you, not a single result. A business that appears in most answers for its town is visible; one that appears occasionally is not yet. That share sits in the weekly report beside your rankings.

  5. What does it cost?

    It depends on how many searches you are going after and how competitive they are. A single-location trade in a mid-sized town costs less than a firm covering a region. You get a quote after the audit.

  6. Am I tied into a contract?

    No. The work is billed weekly and you can stop in any week. You stay because the weekly report shows it working, not because you signed something.

  7. I already run Google Ads. Why do I need this?

    You may not, yet. Ads work the day you switch them on and stop the day you switch them off, and they do not appear in an assistant’s answer. Search rankings and AI visibility take months to earn and keep working afterwards. Businesses that can afford both usually do both.

  8. Is this the same as reputation management?

    No, though they overlap. SEO and AI search get you found for searches about your service. Reputation management is about what people find when they search for your name. If the problem is a false or abusive post about you on social media, look at social media post removal.

  9. Will you do anything that might get my site penalized?

    No. No bought links, no hidden text written for a model, no doorway pages, no fake locations on your profile. Google finds these eventually and the penalty costs more than any ranking they bought. If work like this was done before, the audit will find it and we will say what to undo.

Start with the free audit

See who ranks and who is named in your town today

Send us your business name and the towns you serve. A person replies within 24 hours with where you stand on Google, on the map and in AI answers.

Get your free auditCall +1 (585) 326-3166

Your free auditPrepared for: Your business

In writing

What comes back

  1. Who ranks and who is named now for the searches and questions that bring your kind of work.
  2. What holds you back your site, your profile, and listings that disagree.
  3. A plan and its weekly price, in writing. No fixed term: you can stop in any week.

No login needed to start. Nobody can promise page one or a mention in ChatGPT, and we will not.