Half your customers aren’t just down the road. They’re in Solihull, Sutton Coldfield, Wolverhampton, sat on their phone trying to decide if you’re worth the drive. That decision happens in seconds, based entirely on your Google rating.
Now picture a fake one-star sitting at the top. Left by someone who was never actually a customer. Nobody stops to question it. They just pick somewhere closer instead, and you never even know you lost them.
Send us your profile. We’ll tell you exactly what’s fixable.
All inquiries responded within 24 hours
Every business owner already knows which two or three reviews keep them up at night. What they don't know is which ones actually break a rule and which are just honest, uncomfortable feedback. We read every single review and tell you plainly which is which.
Most owners report a review, fill in a short form, and get nowhere. We go further. We check account history, timing patterns, and booking records to prove a reviewer was never actually a customer, before anything gets submitted.
No bots, no mass-flagging tricks, no shortcuts that promise a faster fix. Those tactics get whole profiles suspended. We only use the reporting system Google actually provides.
A rejection isn't the end. We go back, strengthen the case, and push again instead of resubmitting the same thing and hoping for a different result.
Log into your dashboard whenever you like and see exactly where each case stands. No monthly email that sounds busy but says nothing.
New reviews get checked as they land, so a fresh fake review gets caught within days, not sitting there quietly for a year.
A short run of real results, showing what a profile looked like before we got involved and what it looked like once the fake and unfair reviews came down.
London is full of people who’ve never heard of you before today. With that many strangers and that much competition, your rating often decides things before you even meet them.
Good, honest businesses quietly undercut by a handful of reviews that were never real, left by people who never actually bought anything.
B2B buyers research a supplier before they order. One fake complaint about reliability can lose you a contract you never even knew was on the table.
Patients trying a new provider have almost nothing to go on but reviews. One dishonest post carries far more weight than it deserves.
Delivery apps show your rating before your menu. Half a star can decide whether you even make someone's shortlist.
Plumbers, electricians, roofers, and letting agents lose enquiries every week to reviews that had nothing to do with the actual work.
Trust is the whole product here. One fake review about being ripped off does more damage than in most other industries.
Guests booking for a match or a conference have no local knowledge to fall back on. Your rating does all the convincing before they check in.
Clients search your name before they check your credentials. What comes up first needs to be true.
Here is the part nobody else tells you straight. If a real customer had a bad time and said so, that Google review is not going anywhere, and we will not pretend otherwise. But plenty of reviews break Google’s rules, and those are fair game.
The alternative is always close
Nearly three million people live across the wider Birmingham area, and so does your competition. A shaky rating gives customers every reason to pick someone ten minutes away instead.
A fake review doesn't just cost you the people who saw it. It costs you everyone who never even saw your listing, because your ranking dropped along with it.
It's not just consumers. Procurement teams and facilities managers run the same search, often holding you to a stricter standard.
One fake review sitting there for a year isn't one lost sale. It's every search that happened during that year that went somewhere else instead.
"I was concerned about a negative review appearing on our Birmingham business profile. The review did not seem to be connected to a genuine customer experience, and we could not find any customer record matching the claims."
"A negative Google review was posted against our Birmingham business, but we could not identify the reviewer or locate any transaction connected to the complaint. We documented the issue and requested an evaluation based on Google's applicable review policies."
"Our Birmingham business received a one-star review containing claims that did not match our customer records. We documented the details and submitted the review for evaluation under Google's review policies."
Google doesn’t delete a review for feeling unfair. It only removes ones that genuinely break its rules, and that’s a narrower door than most owners expect.
Fabricated posts, competitor accounts, or a review accidentally left on the wrong business entirely.
A sudden run of one-star ratings from accounts with no history, all appearing within days of each other.
Outside links, promotional text, or the same complaint copied across several unrelated listings.
Content aimed at your staff rather than your service, including anything discriminatory or threatening.
Political rants, complaints about a different business, or posts unrelated to an actual visit.
Reviews from ex-employees, rival owners, or anyone who benefits from your rating dropping.
Every flagged review gets checked against Google's actual policy wording. A request without a specific rule attached goes nowhere.
We pair that breach with the exact evidence Google needs, rather than just submitting our opinion.
We file, follow up, and escalate when needed. One rejection is never the end of a case worth winning.
Send your Google Business Profile. We go through every review and send back a clear yes or no on each one, free and with no obligation.
We start with the reviews doing the most damage to your average, so your score starts moving early rather than only at the end.
Every case runs through Google's official channels, and you can check status yourself through your dashboard the whole way through.
After the clean-up, we keep monitoring and help you build a steady flow of genuine reviews, so your profile is harder to knock off course next time.
As the unfair reviews drop off, your rating finally starts to match the business you actually run.
Better stars mean more clicks, more calls, more people walking through the door.
A healthier profile gives your local ranking a nudge, so more people find you in the first place.
With monitoring running quietly in the background, the next bad review will not blindside you.
Since April 2025, a UK law called the Digital Markets, Competition and Consumers Act has made fake reviews illegal. The Competition and Markets Authority can fine businesses that publish them and don’t take action. But nothing happens automatically. Someone still has to flag the review, prove it broke a rule, and push the case through. That part is what we do.
Not a line item inside a bigger agency retainer. Review removal is the entire business, which is exactly why we know where the real policy lines sit.
No guessing, no mass-flagging. Every request points at a specific breach with real evidence behind it.
Failed cases cost you nothing. You only pay for successful removals, so we've no reason to take on work we don't believe in.
Real-time tracking through your dashboard, not a vague update whenever someone remembers to send one.
If the reviews hurting your rating are genuine, we'll say so and point you elsewhere. An honest no costs you nothing. A dishonest yes would have cost you months.
A well-documented case moves through Google's process noticeably quicker, and that's how we build every single one.
No, and anyone promising otherwise is selling something that won’t work. It has to genuinely break a Google rule. That’s the whole test.
[PRICING TO BE CONFIRMED]
Most eligible cases start moving within a few weeks. Straightforward spam cases go quickly; contested ones needing escalation take longer.
No. We only use Google’s official reporting system. The tactics that get profiles suspended are exactly what we refuse to touch.
It stays up, and we’ll say so honestly during the audit. We can suggest a good response instead, but we won’t file a case we already know will fail.
Worth trying. It’s in your own dashboard, though most owner reports get rejected for arguing unfairness instead of proving a broken rule.
We go back with stronger evidence and push again. Still no movement, and you don’t pay for that one.
This page is built for Birmingham and the wider West Midlands, but we also work with businesses across the UK, USA, Canada, and Australia.
Send us your Google Business Profile. We’ll go through every review, tell you honestly which ones break the rules, and let you decide from there. Free, with no obligation.
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