What a bad review really costs you
Plenty of reviews violate Google’s policies. In a city full of new arrivals, one of them can be your whole first impression.
New arrivals judge you on nothing else
A fake review might be the only impression they ever get of you.
Your ranking drops with it
Fewer stars means Google shows you to fewer people in local search.
Competition is close by
Lose a customer to a fake review, and they are probably choosing the business right next door.
Checking costs nothing
The audit is free, whether or not anything actually qualifies.
