Coast to coast, in English and French

Online reputation management services in Canada

Before anyone calls or buys, they look you up and read what others have written. Erase Trax takes on fake and policy-violating reviews on Google and Trustpilot for removal, pushes harmful posts down, and lifts the rating that brings customers through your door.

Two site workers in hard hats and high-visibility vests talking on a construction site.
The audit
Free
Review removal
Billed per verified removal
Monitoring and search work
Weekly, no fixed term
Phone
The US line (+1)
In short

What does a reputation management company do for a Canadian business?

It looks after what people read before they call, in English and in French. Erase Trax takes on reviews that violate a platform’s policies, pushes harmful results down, drafts replies in the reviewer’s language and watches Google, HomeStars and RateMDs. Removal is billed per verified removal; monitoring and search work are weekly, with no fixed term.

From the first audit onwards

What goes into protecting a Canadian business’s name

Six jobs, each run by the part of the team built for it. Only removal is billed per result; the rest is a weekly service you can stop.

  • An honest starting check

    Your Google listing, the HomeStars or RateMDs page your customers read, and page one for your name, read through in both languages. Free.

  • Monitoring

    New reviews and mentions reach you within a business day, whatever the time zone and whichever language they were written in.

  • Content that ranks

    Truthful, helpful pages that put the version of your business you want people to see at the top of a search for your name.

  • Replies in English or French

    Each genuine review answered in the language it was written in, in a way that keeps your score steady.

  • Removals

    Fake and policy-violating reviews taken on, in English or French, and billed only once verified gone.

  • Continued protection

    We stay involved after the clean-up, through the busy season and the quiet one.

Two languages, six time zones

A reputation kept in English and French

Many Canadian businesses collect reviews in both official languages, and serve customers across six time zones. The work is set up for both.

  • Reviews in French are read, not translated

    Customers in Quebec, New Brunswick, Ottawa and Eastern Ontario often write in French. Each review is judged against the platform’s policies in the language it was written in.

  • Replies in the reviewer’s language

    A French review gets a French reply and an English one an English reply, so every customer reads you speaking to them.

  • Newfoundland to the Pacific

    From Newfoundland’s half-hour time zone to Pacific time, new posts reach you within a business day of your own clock.

  • A +1 number

    The US line is a North American number, so it dials from anywhere in Canada like a domestic call.

Across Canada

Reputation management, province by province

The same work in every province. These pages say what is particular to three of them.

  • Ontario

    From Mississauga to Ottawa, where the rating attached to your name brings in the work.

  • British Columbia

    Where most people meet your rating long before they meet you.

  • Alberta

    Where the customer you lost to a bad review never calls to tell you.

Who does what in Canada

When a review is false, who can act on it

A federal bureau, the privacy commissioners and the courts all touch online reviews in Canada. Only the platform can take one down on its own authority.

The platform can act4

  • Someone who was never a customer. Reviews from people with no genuine experience of the business violate Google’s policies, in either language.
  • An advert for a competitor. A review steering readers elsewhere is promotion, which the platforms prohibit.
  • Abuse, threats and personal details. Attacks on your team are against every major platform’s policies.
  • A review meant for another business. A complaint about a similar name in another city is off-topic, and a clean case.

Someone else acts3

  • The Competition Bureau. It treats fake reviews as deceptive marketing and acts against the businesses behind them. It does not remove a review for you.
  • A lawsuit against the reviewer. Ontario, British Columbia and Quebec each have rules that let a defendant ask for an early dismissal of a claim over public-interest speech. A lawyer can tell you whether that applies.
  • An honest bad review. It stays. A good reply, within what privacy law lets you say, does more than any removal.
Reputation support for every industry

The Canadian businesses we help

Canada’s seasons decide when many businesses meet the most new customers, and the most new reviewers.

  • Heating, plumbing and snow work

    When a furnace fails in a January cold snap, people call the best-rated name on the map. A fake one-star costs the call.

  • Renovators and contractors

    Homeowners check Google and HomeStars before they invite anyone in for a quote.

  • Clinics and practitioners

    Patients compare doctors and dentists on Google and RateMDs, and privacy law limits what you may say back in public.

  • Lodges, resorts and cottage rentals

    A short summer season is booked months ahead, by Canadians and cross-border visitors alike, on recent reviews.

  • Franchises and multi-site brands

    Every location has its own listing and its own rating. One weak site is read by customers of all the others.

  • Realtors and brokerages

    Buyers and sellers read an agent’s reviews before the first showing, often in both official languages.

  • Professional firms

    Lawyers, accountants and consultants are looked up by name before a retainer is signed.

  • Restaurants and cafés

    Patio season brings the busiest weeks, and the most cover for a review from someone who never sat down.

Four steps to a cleaner profile

How a case unfolds

One remote team serves Canada; there is no Canadian office. You hear back within 24 hours, and a call can be booked during your working day.

  1. Free audit

    Send your business name or listing links. Every review is read, in English and French, and page one is marked up.

  2. Case opened

    The reviews worth taking on are handled through each platform’s official process. No passwords, no profile access.

  3. The platform decides

    Each review gets its answer, and you see where every one stands.

  4. A weekly report

    Every case, every new review and how your results moved. Removals billed once verified; the rest weekly.

Can you handle reviews written in French?

Yes, both ways round: a French review that violates policy is taken on just as an English one would be, and every reply goes back in the language the customer chose.

What can a clinic say when replying to a patient’s review?

Less than most owners would like. Privacy law limits what a health provider may disclose in public, even to correct a patient. Replies are drafted to stay general; for anything specific, check with your college or privacy officer.

Do you cover Quebec and the Atlantic provinces?

Yes, every province and territory. The platforms’ policies are the same from St. John’s to Victoria; what changes is the language and the time zone.

Is the whole service paid on results?

No. Only review removal is billed per verified removal. Monitoring, replies and search-result work are weekly, with no fixed term, against a report you can check.

Is there a Canadian phone number?

The US number works: it is a +1 line and dials from Canada like any other North American call. Email and WhatsApp reach the same team.