Before you ring a solicitor

Google review removal service in New South Wales

A defamatory review looks like a legal matter, and sometimes it is. But the legal route in NSW is slow, costly and very public, and if the account is anonymous you can spend months working out who to sue. There is a quieter option: Google removes content that violates its own policies, on its own authority, without a court.

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The assessment
Free, in writing
Upfront fee
None
You pay for
Reviews that come down
Contact
Email or WhatsApp
In short

Should a NSW business ask Google to remove a fake review before suing?

Usually, yes. Whether a review is defamatory is a legal question for a solicitor. Whether it violates Google’s policies is a separate, simpler test with a faster answer, and Google applies it without knowing who posted. Erase Trax assesses the review for free and you pay only if it comes down. Google decides.

What working with us involves

Four stages, and the bill is the last

  1. Free audit

    You send the link and the review: no account access, no credentials. The written assessment comes back, and you can stop there at no cost.

  2. Case opened

    You decide what goes ahead. Nothing goes to Google without your sign-off, and you can pull any case at any point.

  3. The platform decides

    Every date and reply is recorded where you can see it, without having to ask us. A first no is not the end.

  4. Removed. Now you pay.

    No retainer, no monthly fee. Payment is per successful removal only.

Where the line sits

What Google removes, and what it will not

The test is Google’s published policies, not whether a review is true. That is exactly where the line sits, and nobody can move it.

Removable5

  • Posts from people who were never customers. Fabricated accounts, competitor posts, or reviews left on the wrong business by mistake.
  • Coordinated rating attacks. Clusters of negative ratings from brand-new accounts with no history, all landing in a tight window.
  • Advertising and spam. Links, phone numbers, promotional text, or identical copy across several unrelated listings.
  • Abuse aimed at people. Named staff, personal attacks, discriminatory language or threats.
  • Content unrelated to a real visit. Complaints meant for a different business, or commentary with no connection to anything you did.

Not removable2

  • An honest complaint you disagree with. Even a harsh, one-sided account of a real experience stays up.
  • A review that is simply wrong. Being factually incorrect is not a breach by itself. If a review is false and genuinely damaging, a solicitor is the right call, not us.
Two routes

Weighing the two routes

A solicitor and a removal request answer different questions. One of them is far quicker, cheaper and quieter to try first.

  • Speed

    A policy-based removal moves on Google’s timescale. Legal proceedings in NSW do not, and the review stays fully visible the whole time.

  • Cost exposure

    Legal action costs money from the first letter, with no guarantee of recovering it. A removal case with us costs nothing unless the review comes down.

  • Anonymity blocks one route, not the other

    If you do not know who posted it, suing gets expensive fast. Google does not need the poster identified to enforce its own policies.

  • Publicity

    A legal fight over a review can draw far more attention to it than it ever had. A removal ends things quietly.

The free assessment

What the free assessment covers

It is yours to keep whether you go ahead with us or not.

  • Whether Google’s policies even apply

    Is this a policy issue or a purely legal one? Plenty of unfair reviews violate no policy at all, and you should know that before spending anything.

  • The policy it violates, named plainly

    If there is a real case, you get the specific policy, not a vague “we will look into it”.

  • An honest read on how strong it is

    Strong, arguable or hopeless, in writing. A weak case dressed up as strong just wastes months you will not get back.

  • What not to say publicly in the meantime

    A hasty reply can make things worse. We flag anything obvious, but for genuine legal exposure, a solicitor is the right person to speak to.

Where we stop

Where we stop and a solicitor starts

We assess reviews against Google’s policies, nothing more. Hearing early that a problem is legal is worth more than a case that was never going to succeed.

  • We do not give legal advice

    Defamation, concerns notices and damages belong with a qualified NSW solicitor, and we say so rather than guess.

  • We do not contact reviewers

    No outreach, no pressure, no attempt to get anyone to withdraw a post. Every case goes to Google, never to people.

  • We do not unmask anonymous posters

    We do not identify anyone, and we would be wary of any service that claims it can.

  • Nothing that risks your listing

    Google’s own policies, every time. The tactics that get listings suspended are exactly what we avoid.

Who we help

Where this comes up most in NSW

  • Medical, dental and allied health

    Practitioners cannot answer a clinical accusation publicly without breaching confidentiality, so the review stands unanswered. The most common version we see in NSW.

  • Cosmetic clinics

    High-value treatments, strong feelings on both sides, and now and then a review describing a procedure that never happened at the clinic.

  • Tradies and licensed builders

    A review naming your business for defective work on a job you never touched, often meant for a similarly named company.

  • Hospitality operators in Sydney

    Dense competition, and occasional bursts of one-stars from accounts with no posting history at all.

  • Legal and financial practices

    Reviews from the other party in a matter, or from someone who was never your client.

  • Childcare and education providers

    A single unfounded allegation sitting publicly does damage no reply could undo on its own.

  • Real estate agencies and property managers

    Reviews about outcomes the agency never controlled, occasionally planted by a competitor chasing an edge.

  • Personal services and salons

    With few reviews overall, one planted post shifts your average far more than it should.

Questions

What owners in New South Wales ask us

More answers on the FAQs page, or ask us directly.

Is a fake Google review defamation in NSW?

That is a genuine legal question that depends on the specifics, so it is one for a solicitor. What we can tell you quickly and for free is whether it violates Google’s own policies, a separate and much faster test.

Should I threaten legal action against the reviewer?

Speak to a solicitor before doing anything like that. Threats sent without advice can complicate matters and do not help a removal at all.

Can I make Google take it down by law?

Compelling a platform through the courts is a legal process with its own costs. Asking Google to enforce its own existing policies is not, which is exactly why it is worth trying first.

What if the reviewer is anonymous?

It does not block a removal at all. Google enforces its policies whether or not you know who posted it.

Can you remove a review from a genuine patient or client?

No, and we will not take your money to try. If nothing has been breached, it stays exactly where it is, and we tell you that honestly upfront.

Will I need to give you patient or client details?

No. We only ask you to confirm whether a matching record exists for a given date. We never need names or files.

Is there an Australian phone number?

No. Email or WhatsApp is the practical route from Australia and reaches the same people; if you want a call, we agree a time.