Know what is being said about you before your customers do
We watch every place people read about you, answer what arrives and take on what violates policy, so more of the people who look you up turn into customers. A profile that was fine in March can look different by August; monitoring is the part that notices.
- The audit
- Free
- New review sent to you
- Within one business day
- Terms
- Weekly, no fixed term
- Login needed
- None
What does reputation monitoring and management involve?
Erase Trax watches the review profiles and search results your customers read, Google first, and sends each new review to you within one business day. A review that violates policy is taken on for removal; a genuine one gets a drafted reply. A weekly report shows what changed. Terms are weekly, and no login is needed.
Hearing about it from a customer is too late
Most owners find a new review when somebody mentions it on the phone, days after everyone else has read it. Monitoring means you see it the day it lands, with a note on whether it violates policy.
- You check your reviews when you remember to
- You are listed on more than one platform
- People look you up, then call a higher-rated rival
What the watching covers, and what you receive
- MonA new review landsOn any of the places on your list.
- TueIt reaches youWithin one business day, read and judged.
- WedTaken on, or answeredViolates policy: taken on for removal. Genuine: your reply goes up.
- FriYour weekly accountWhat changed, what was done, on one page.
- Yelp
- Trustpilot
- TripAdvisor
- + searches for your name
Every place people read about you, on one list
Google first, because that is where the rating that matters sits for most local businesses. Then Yelp, Facebook, Trustpilot, TripAdvisor, your trade’s directories, and the threads and results that come up for your name.
A weekly report of what changed
Rating by platform, new reviews and what happened to each, replies, reviews taken on for removal, what ranks for your name, and how you compare with the businesses you compete with. If nothing changed, the report says so.
Examples are illustrative, drawn from the work this page describes.
What monitoring catches, and what it cannot do
Monitoring is a set of eyes, not a shield. Here is where the eyes are, and what no service can do from outside a platform.
Caught
- New reviews on Google and the other platforms your customers use
- A change in your rating on any profile we watch
- Forum threads and social posts that name your business
- New pages ranking for a search of your business name
- Reviews left on the wrong business, yours or someone else’s
- A sudden run of reviews that looks coordinated
Not possible
- Stop someone posting a review in the first place
- Tell you who an anonymous reviewer is
- Remove a review on our own — the platform decides
- Read private messages or closed groups
- Rewrite what a genuine customer said
What happens after you get in touch
Free audit
Every profile, listing, thread and search result for your name, marked helping, hurting or empty. The map is yours in writing.
Your map, in writing
HelpingHurtingEmpty
Places agreed
The profiles, directories and searches worth watching, Google first, agreed with you. Weekly terms, and no login needed.
Agreed with you
GoogleYelpFacebook+4
Your first weekly report
Ratings by platform, what came in and what was done about it, in plain numbers. Compare it against the audit.
This week
- Google rating4.6 (+0.1)
- New reviews answered3 of 3
The examples in the cards are illustrative.
What you get
Every place customers read about you, watched week by week.
Early warnings
A new review or mention reaches you within a business day, not weeks later.
Problems caught early
A review that breaks the rules is spotted before it sits on your profile for months.
A clear weekly picture
Your ratings, new reviews and what was done about them, in plain numbers every week.
Peace of mind
Every place people read about you is watched, so you can get back to the business.
Why choose us
Four reasons businesses trust us to watch their name.
Proven success
Years of reputation work behind every watch we run.
- Years of experience
- 10+
- Clients served
- 900+
- Reviews managed
- 49K+
Experienced team
Our reputation specialists have years of experience reading reviews on Google and beyond.
Safe & ethical methods
Only legitimate work, within each platform’s own rules. No black-hat tactics, ever.
A fast start
The watch begins as soon as you agree what it covers, on weekly terms with no fixed contract.
- More on why clients choose us
Real profiles. Real before and after.
Client Google profiles, read off the screenshots themselves. Across all 18 on our results page, the average rating went from 3.68 to 4.87 stars.
See all 18 client outcomesPlumberTampa, FL
Google rating 2.5 before, 4.9 after.
98 → 486 Google reviews
LocksmithRancho Cucamonga, CA
Google rating 2.9 before, 5.0 after.
105 → 419 Google reviews
Criminal justice attorneyNew Brunswick, NJ
Google rating 2.9 before, 4.9 after.
475 → 985 Google reviews
Where this service usually leads next
- Google review removalWe get fake and policy-violating reviews taken down on Google, Trustpilot and the other review sites your customers read.
- Social media post removalFalse, harassing or impersonating posts, comments, videos and fake accounts taken down from Facebook, Instagram, TikTok, X, LinkedIn and YouTube.
- SEO & AI searchWe help you rank on Google and the map, and help ChatGPT, Gemini and Google’s AI answers find, trust and name your business.
What does this do that Google Alerts does not?
Google Alerts watches web pages for a phrase and misses most reviews, because review text rarely appears as a new page. We watch the review profiles themselves, read what arrives, decide whether it violates policy, and draft the reply. The watching is the cheap part. The judgement is the service.
Can you stop new negative reviews appearing?
No. Nothing can. A review is live the moment a customer presses the button, and no service sits between them and the platform. What monitoring changes is how long a review sits unanswered and unexamined. A real complaint gets a reply within a business day; a policy-violating one is taken on for removal.
Which platforms do you watch?
The ones your customers actually use, which the audit works out. For most local businesses that is Google first, then some mix of Yelp, Facebook, Trustpilot, TripAdvisor and the directories of your trade, plus forum threads and the search results for your name. We do not claim a fixed number of platforms. A dentist and a moving company need different lists.
Can you remove the bad reviews too?
Only the ones that break the platform’s policies — fake, spam, never a customer, posted by a rival. Those go to our review removal service, which is paid only per verified removal. A genuine customer’s bad review stays up, and you get a drafted reply that reads well to the next customer.
How long before my rating improves?
It depends on two numbers: how many reviews you already have, and how fast genuine new ones arrive. A profile with a few dozen reviews can move visibly when a policy-violating review comes down; one with several hundred moves slowly whatever anyone does. Considered replies help the next reader even where the number holds. We work the arithmetic out with you at the audit rather than quote a date.
Do you need my logins?
No. Watching is done from the outside. To post replies from the business account we ask you to add us as a manager on the profile, which you can revoke at any time. We never hold a password.
Is there a contract?
Weekly. If the report shows nothing changing and you want to stop, you stop. The audit and the map of where you stand are yours to keep either way.
See everything said about you, on one page
Send us your business name. A person replies within 24 hours with where you stand on every profile, listing and search result for your name.
Your free auditPrepared for: Your business
In writingWhat comes back
- Every place people read about you marked helping, hurting or empty.
- What is worth watching first Google, then the platforms your customers actually use.
- The weekly price, in writing. No fixed term: you can stop in any week.
No login needed. The audit and the map of where you stand are yours to keep either way.